MGT231   Business Strategy   (20 credits)

Description

This course will introduce students to business strategy and the strategic management process. It seeks to enhance their understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context of today's complex and dynamic world of business. Students will be introduced to various strategic analysis frameworks and learn how these can be used to help organisations better understand their strategic position and formulate feasible and suitable growth and competitive strategies. Based on a sound understanding of the theories, students will be required to apply the concepts through the use of innovative strategic planning teaching and learning technologies and case study material.

Reading List